0.02%: the possible Sales-to-Spins conversion rate of US Radio

It has often been said, I don’t know by whom, that the power of Radio is it’s ability to sell music. The purpose of this post is to surface any possible evidence of, if not simply a measure of, this claim.

All we are going to do in this post is measure the Sales-to-Spins conversion rate of US Radio performances in the same way that online advertising is measured — the number of music sales transactions that occurred in 2014 as compared to the number of music performances, or “impressions,” across all listeners of Radio in…