Rockonomic: $0.00238 — the estimated royalty payout for a VEVO play, per stream per viewer

I found a napkin next to my coffee cup this morning and decided to estimate the royalty value of a video stream, per viewer, for VEVO.

The maths scribbled on this napkin didn’t have to be too complicated since the company has been rather forthcoming in public regarding (a) the total amount paid in royalties to music owners and (b) the number of video views, on a global basis, during various months.